Wednesday, 10 October 2012

OUGD401 - Lecture Notes: Graphic Design

  • Terms - 'Modern', 'Modernity'
  • Modernity - Industrialisation, urbanism - the city
  • Modern artist responses to city
  • Psychology & subjective experience
  • Modernism design
  • If we start to think about subjective experience we start to come close to understanding modern art and the experience of modernity.
  • 1850 - At the time 'Modern' meant 'of the moment'
  • Late 19th/20th century 'modern' meant improved version
  • Modern - most cutting edge, progressive art etc - goes through until about 1960's/70's. Optimism & faith in the new.
  • Modernism dies, according to Charles Jenks - 15/07/72 - the demolition of Pruitt-Igoe (St Louis), 20 yrs after it was built.
  • Eiffel tower - 1889 - domination of modernism
  • Paris 1900 - 'Modern' city of the world - culturally trying to be most modern country (beat London)
Paris 1900's
  • 'Trottior Roulant' - electric moving walkway
  • People's life becomes regulated by factory times instead of sunrise/set - new concept of times - world time is standardised because of railways
  • New technology - railways, telephone, electric cars
  • World 'shrinks' as it becomes a 'knowledge plane'
  • life rapidly changes & accelerates
  • leisure - cinema, shopping - hyde park picture house
  • Enlightenment project - late 18thC - scientific/philosophical thinking made - people stopped listening to religion
  • Hausman redesigns Paris - 1850's
  • Old Paris - narrow streets & rundown housing - lots of crime
  • New Paris was made to be easier to police. Designed to accommodate modern life
  • Kaiser Panorama - 1890's
Kaiser Panorama
  • fashion becomes important - telling people who you are
  • Cropping became popular - like a photo
  • Max Nordau - anti-modernism pointillism
  • Modernism in Design
  • Anti- historicism
  • Truth to material
  • Form follows function - stripped down aesthetic
  • Technology
  • Internationalism
  • Bauhaus - simplicity - functionality first
  • Modernism education - interdisciplinary
  • functional decisions instead of aesthetic decisions
  • Own typeface - sans serif fonts Futura etc.
  • Building Utopian life
Bauhaus building
Modernist cutlery
Modernist furniture
http://www.technologystudent.com/prddes1/bauhaus1.html
  • Herbert Bayer - Sans serif typeface - franktur font Germany - Times new Roman - signifies british greatness - nationalism not internationalism
Universal vs ITC Bauhaus
http://www.typeoff.de/2011/08/22/some-thoughts-on-geometric-type/
http://www.type.nu/bayer/index.html
  • A language of design that could be recognised and understood on an international basis - internationalism
  • Technology - new material
  • mass production - cheaper & quicker
  • Modernity - 1750 - 1960
  • Modernism - the range of ideas & styles that sprang from modernity

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