OUGD504 - Study Task 3: Stock & Finishes

With a focus on Stock, Substrate & 'special' print finishes find as many variants as possible for each of the following areas of design:

• Branding & Identity
• Packaging & Promotion
• Publishing & Editorial
• Information & Way Finding

Branding & Identity

This business card uses embossing to add to the branding. Using this instead of printing ink gives the holder some texture and gives the card a more visually interesting appearance.

http://www.benjohnston.ca/18783/1427357/work/identity-collateral

The embossing on this is a contrast from the one above as it is used for detail instead of information. It is used instead of having a background image/decoration, and makes a more interesting business card.

http://www.behance.net/gallery/Business-Cards-2012/4777951

This UV coating stands out against the background and is eye catching because of this. It gives a professional and contemporary feel to the design.

http://www.behance.net/gallery/Frente/9856791

This business card shows the benefits of duplexing cards. It gives more options for the designer to use, and as shown here, the card has been die cut, but it doesn't affect the design on the back. The strong use of colour also stands out against the black making it all very visually appealing.

http://www.behance.net/gallery/Konstruct/6811803

This is an unusual stock choice for a business card as it is die cut metal. This makes for an individual design which won't be forgotten quickly. It also shows that no colour actually needs to be used, that the stock itself can be the business card, not the ink on it.

http://www.behance.net/gallery/The-Coach-Black-Metal-Business-Cards/10605613

The foiling on this makes it stand out against the white stock and makes it a generally interesting business card to look at. It is something different, and with the simple text makes it very clear and clean design.
http://www.behance.net/gallery/Latest-Self-Promotion/13181685

These business cards are made from thick card, and show the benefits of this. With thick card, colouring the edges is a lot more noticeable and makes it a much more interesting piece of design than it would be without it.

http://www.behance.net/gallery/Chris-Wood-Branding/8227755

Packaging & Promotion

Embossing on packaging isn't something that is generally seen, so the way it is used on here is interesting. It adds a texture to it, all to make it more appealing to the customer. The simple and consistent embossed design makes it look very clean and sophisticated.
http://www.behance.net/gallery/The-Tea-Collection/10565181

Die cutting in packaging like this is quite uncommon. It adds a bit of personality to the packaging and product as a whole. The bold colours against the white work well in making this an attractive product to look at.
http://www.behance.net/gallery/Thompson-Tea-Coffee-Packaging/12379867

Like the packaging above, this uses bold colours against white to create eye catching products, for a generally dull subject area. These designs are contemporary and give a bit of colour to the subject area.
http://www.behance.net/gallery/Epson-Ink-Cartridge-Packaging/5586145

The die cutting used on this packaging makes a change from the standard beer bottle packaging. It gives a bit more of a brand and personality, making the packaging part of the product instead of just the holder.
http://www.behance.net/gallery/The-Mythical-Brewing-Co/12935779

This is a die cut promotional add for a car. This isn't seen much and is a creative way to grab the attention of people walking past.
http://www.behance.net/gallery/Fiat-500-Abarth/10263983

The stock used for the labels on this product is recycled offset paper. This shows a clear interest in sustainable design and the environment, especially using it for something as classy and expensive as this product.
http://www.behance.net/gallery/Hrsz-737/8079491

These are typographic matte wrapping papers. They're very different from the typical wrapping paper found.
http://www.thedieline.com/blog/2013/12/23/typographic-gift-wrap.html

The labels & packaging for these wine products uses a mixture of spot varnishing & Foiling. Foiling for the main diamond, and spot varnish for the triangles behind. This makes for a classy, clean and sophisticated design.
http://www.pseftogas.com/portfolio/adamantinos-wine/

Publishing & Editorial

The use of emboss on the hardcover makes for an interesting cover. The use of this is much more interesting than typical hardcover books and distinguishes it.
http://heydays.no/project/heydays/

The use of embossing for detail on this publication reinforces the attempt at making it a classy publication. It balances out the gold print well and makes for an interesting pice of design.
http://www.blow.hk/?p=2106

The stock used for this publication is newsprint, so that it appears like a broadsheet. The stock is quite a cheap one, but countered with the bold colours it works very well and has a contemporary design feel to it.
http://www.iwantdesign.com/

Using die cut in this way for a publication is quite uncommon. Creating an image with it makes for an interesting front cover and proves to make a much more considered outcome.
http://www.tudesignoffice.com/171677/2033957/books/special-issue-of-taiwan-design-expo-2013

In contrast to the publication above, die cutting has been used throughout this publication as the basis of displaying the starting page to each section. Using this process over coloured stock makes these pages stand out and be eye-catching to the viewer.
http://www.lujiani.com/portfolio/4532/

This publication uses black foiling on black paper. It makes for an interesting quality added to the publication which wouldn't be achieved if it was just printed on in ink.
http://www.behance.net/gallery/City-investment-collateral/10161559

Information & Way Finding

The emboss added to this design is small detail which makes the overall design much more interesting. Without it, it would just be a black card with gold writing, but the attention to detail with this embossing adds more of a complete look.
http://www.mariancourie.com/?projects=nespresso-emboss-invitation

Instead if printed ink/stickers on the wall, this way finding system uses plastic cut outs to identify the locations. It means there is a wide variety of colour, shape and size while still managing to stand out against the wall colour.
http://www.behance.net/gallery/INTO-University-of-East-Anglia-way-finding-signage/5670559

Many information & way finding systems aren't created using simply paper, with them all looking for a more innovative way of presenting the data. However, using paper isn't necessarily a bad thing as this information booklet shows. It allows for a large amount of space to be filled without taking up much room at all.
http://www.behance.net/gallery/Atlas-of-the-World-Wide-Web/9927611

The brown card used in this makes the design seem organic and more considered than if it was just printed on white stock. The brown makes it relatable to the content in which it is using, showing it is a carefully considered element of the design.
http://www.behance.net/gallery/Join-us-in-the-Woods/7175353

The die cut of this information booklet adds an interesting element to the piece. It gives the front cover another layer and instantly makes it more interactive for the viewer. The strong contrast of colours also makes it stand out.
http://www.behance.net/gallery/Exploring-Singapore/8325667

The use of metal isn't one often used for displays such as this. It makes an industrial look for the designs, but with the modern design it makes it contemporary at the same time. It contrasts well against the dark background and makes for an interesting piece of design.
http://www.blow.hk/?p=2524