Tuesday, 7 October 2014

OUGD601 - CoP3 - Methodologies & Critical Analysis

Methods - How the information you have found is...

  • Sourced
  • Collected
  • Collated
  • Presented
A logical predefined strategy in how you collect your information/research. Defining a strategy.
What you are research and why you are researching it.

You need to clearly evidence why you selected these methods of gathering information and selecting evidence and why they are the most appropriate for your study

This will make you appear to be in control and aware of what you are doing.

Methodology
A set or system of methods, principles, and rules for regulating a given discipline, as in the arts or sciences.
Why are you choosing that particular tactic/method?
Picking a particular side and why you picked that side

Theories
These can help you decide upon the methods you use.
Alternatively the material you find may suggest the appropriate theories.
A coherent group of tested general propositions, commonly regarded as correct, that can be used as principles of explanation and prediction for a class of phenomena

Examples of theories:
Psychological theory - S.Freud, C Jung,  J. Lacan
Communication theory
Social history/Marxist
Postcolonial
Feminist

Different theories will ale you to different results - each particular theory will have its own answers

What theories and methods do I need to use?

Practical studio practice could be the research. Must treat it like secondary research - document it completely

Choose the theories and methods most appropriate to your subject
  1. Make decisions about how to collect and order information
  2. Choose a relevant theoretical stand point
  3. Apply these to your study
  4. Explicitly outline this in the introduction. Address suggested failings in the conclusion.
Critical Analysis
Critical analysis is not to be confused with criticism - weighing up different sides of an argument and evaluating material based on evidence/research selection

Reasoned thinking - stepping away and using evidence and logic to come to your conclusions
Awareness of perspectives

Where was the author/artist/designer/photographer situated?
Whatever sources/methods you use - be guarded
Try to consider different points of view
Look into the time/society/prejudice when design was produced in that particular moment in time - popular attitude shift.
Where am I coming from?
How is my choice of topic influenced by my emotions; aspirations; context?
Context is everything - always consider the context

Consider the influence of one or more of the following:
  • The time
  • The place
  • Society
  • Politics
  • Economics
  • Technology
  • Philosophy
  • Scientific thought
Evidence
What is the evidence for what you are saying? Supporting research, experiments, observation
Position should be based on research that has led to the point where you can believe it
Could you find more evidence to support your conclusions?

Evidence
Reason
Logic
Argument

Argument
What do I want to say?
Have I got the evidence to back it up?
What else do I need to look in order to find more evidence?

Triangulation
Pitting alternative theories against the same body of data
Am I expressing myself clearly and logically?

Don't just do theory A against theory B - there should be a third theory which will ultimately take one side to support that argument in the essay

A clear logical plan
Keep it simple - refine what you want to say and focus on key issues
Look into your key issues in depth and bring in the maximum evidence to support your views
Discuss your issues and the evidence you have found in a clear and logical manner
Move from the general to the specific

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