Modernist Graphic Design
This is a modernist piece of graphic design because of the general layout and style of it. It follows the principle of function before form. 'One that answers all of the questions posed by the problem' (Vignelli, M. (1991) 'Long Live Modernism'). This quote is fulfilled by this piece; the text is clear and in three different languages, so is clearly for an audience of everyone, not just one nation. The whole piece is legible, especially because of the use of only two colours. It informs what it is and keeps it multi-national. It does what it needs to and nothing more.This is a successful piece of modernist graphic design.
The piece is two colours with a simple layout; the text on the left and the shapes on the right. This piece is clever because of how the image draws you straight to the text through the curves. It makes the focal point very clear and has aid leading the viewer straight to it every time the image is looked at. 'The solution should reflect the approach taken' (Vignelli, M. (1991) 'Long Live Modernism'). In this piece it is clear that the function is to get the viewer to read the text. This means the approach taken on this piece is to do just that, and the solution does show that.
This is a quite innovative and playful piece of modernist design. This is mainly down to the fact that eight colours have been used on the image image. Usual modernist design sticks to a minimal colour palette. However in this piece, the use of eight colours makes a significant change. If all the test tube colours were in one of the six colours, it would not be anywhere near as striking or noticeable.
The New York Subway map is one of the most iconic piece of modernism. Instead of going by a realistic plan of the city, it sticks to simple lines and dots, making it easy to read and easy to navigate. This is exactly what modernism is, simplicity, and function over form. The whole point of it was to make it easy to use, and colour coding and lines, it fulfils this. Although it is not geographically realistic, there is an understanding from the viewer to exactly what it is showing and how it works. It solves the problem it was set to.
This is a very simple form of modernism, and really sticks to the basics in function over form. It literally informs the viewer what it is in two words. There's no shapes, images or colour used. It is a book front cover, and is literally saying that it is that. It is definitely modernism, and is successful. It follows the modernist rule of form follows function as it does exactly what it set out to, it gave a simple solution to a 'problem'.
Post-Modernism Graphic Design
This is a prime example of bad post-modernism. It is clearly all about the stylisation and effects used rather than the content. There clashing colours, tacky effects and just is generally hard to look at. This piece sums up bad post-modernism in one; the use of different media, in whatever way to make it more outrageous and tacky. It doesn't appreciate the meaning, if there even is one behind it. It is there purely to show off itself.
God Save the Queen CD cover for the Sex Pistols is everything post-modernism is. A classic and known picture of the queen is taken and covered by text in an unclean cut & paste way, with the clear intention to shock viewers. That is the reason for the piece. There is no meaning behind it, aside from the text relating to the picture. It has been done to stand out and make itself known.
This Ray Gun cover by David Carson is one that has quite a balance, when it comes to his work. All the information is there, as in what is inside the magazine, but it is laid out in such a way to make it seem almost irrelevant and just there for decoration. The way the top of Warhol's head is cut off gives the idea of a total disregard to the image and the magazine as a whole. It is done in a way to look 'cool' and 'edgy' instead of informing the reader of exactly what is inside the magazine. In my opinion this is a successful piece of post-modernism. It is clearly carefully put together in such a way that it is all about the components used, but is aware of the area and placing used for each element.
This is very clearly a piece of post-modernist graphic design. This is down to he fact that it is very clearly form over function. The bright colours, use of uneven text sizes and cut out images attributes to this. It fits completely into the principles of post-modernist design, which is essentially ignoring the content and more about making it stand out with bright colours, tacky format and use of different media to build the piece of design up by a whole. This image shows the bad side to post-modernism. It is tacky and looks like it was only put together to show off to others, instead of be a good piece of design.
This is a clear piece of post-modernist graphic design as it is a collage of photographic work and computer editing. This is a relatively different piece of post-modernism as it's not overcrowded or tacky, and more interested in what's on it than the message it is trying to put across. It is definitely a successful piece of post-modernism as the main draw on it becomes the materials used. The bright red sign over the black and white photograph is there to attract attention and stick to the 'look at me' style of post-modernism.
Sources
http://reigngraphics.tumblr.com/page/12http://www.visualcomplexity.com/vc/project.cfm?id=266
http://www.designishistory.com/1940/armin-hofmann/
http://en.wikipedia.org/wiki/File:TypoGestaltung.jpg
http://www.designishistory.com/1940/joseph-mueller-brockmann/
http://modular4kc.com/2010/05/28/design-friday-ray-gun-magazine/
http://www.designcouncil.org.uk/Documents/Images/About%20Design/Types%20of%20design/Graphic%20design/GodSaveQueen_275.jpg
http://www.britannica.com/EBchecked/media/67511
http://blogs.artinfo.com/modernartnotes/2012/07/the-modern-art-notes-podcast-barbara-kruger/
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