OUGD401 - Lecture Notes: Advertising & New Media

• New Media - media that works not through persuasions or impression but through engagement & involvement

• Emotive strategy - Speaking to the masses & high feeling

• Old communication models - Old transmission - Transmits ideas to an audience
• New - cybernetic - engage with an audience

• Kaiser Chiefs - new album - recorded 20 songs - user chooses 10 & creates album cover - wanted to emotionally engage

• New Media model - shift from mass to 'my' - more targeted - audience involvement - voluntarily passing ads - create spoofs etc - more personalised

• The guardian - 'Three little pigs' viral - BHH for the Guardian

• Joseph Kony viral - power of micro blogging - twitter etc.

• Internet  - allows little ideas to communicate

• UK is a world leader for online ads

• Old Spice

• The Kairos factor - presenting the desired message at the opportune moment - phone ads