OUGD601 - McDonalds & Advertising

A collection of McDonald's Ads dating back to 1964, showing the progression in the use of typography.

• The ads show a clear progression in the style of typography, with 2009 as a pivotal year in experimentation.

• The use of people in the ads stopped by the 1990's, focussing on the product and typography instead.

• The layout is consistently changing, with each decade having a signature style.

• Now each product has its own layout and typographic design - as shown with the McFlurry Ads & Morning Breakfast Ads.

• Typography has moved from structured to much more free and fun, with a hand rendered style being consistent since 2011.

1969

1971

1979

1980

1990

2009

2010

2011

 

2012

2013

2014

Sources

http://www.creativeguerrillamarketing.com/guerrilla-marketing/28-deliciously-creative-ads-mcdonalds/

http://www.creativereview.co.uk/cr-blog/2013/july/mcdonalds-festival-line-up-poster

http://designrshub.com/2012/08/creative-examples-of-typography-in-advertising.html

http://www.lukeritchie.co.za/portfolio/mcdonalds-mcflurry/

http://alisoncarmichael.com/alarm-clock-and-sun/

http://www.advertisingarchives.co.uk/index.php?service=search&action=do_quick_search&language=en&q=McDonald%27s