Monday 15 October 2012

OUGD401 - Study Task 1: Design I Hate/Love

Hate - 2012 Olympics Logo
The Olympics is a huge thing, and the idea that the UK was hosting it was a huge event. However the fact that this was he best they could come up with for a logo is terrible, in my eyes anyway. Aesthetically I don't feel it's pleasing on the eye at all, the odd choice of straight jolted lines is something that I usually like, but it just doesn't work well in this context. It's barely legible, only the first '2' completely clear, the rest is pretty ridiculous. Even if they had used that '2' a second time, it would look miles better, still a crime to graphic design though. It's clearly some designers way of trying to make London look contemporary and new to the rest of the world, but it hasn't exactly worked.

Love - Julien Vallee MTV One
Julien Vallee's MTV One image from one of the video's he did for them (Click the image for the clip). MTV is all about being new, interesting and controversial all the time, and this image keeps with that. I particularly love the colour scheme used, not too bright and bold, but stands out clearly. The use of wires & tape to create the words related to the channel is genius, including them in with the 3D instead of computer generated edits afterwards. That's the thing I love the most about this piece of work, the fact that it's all hand made, 3D, and not edited afterwards.

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