OUGD401 - Lecture Notes: Graphic Design: A Medium For the Masses

• Bison & horses - 150000 - 10000 BC
• France - communicating actions - visual representations

• Areva Chapel, Itality - like comic strips
• Pears soap - using fine art & typography - is it graphic design?

• Introduction of 'graphic design' - 1922 William Addison Dwiggins
• Herbert Spencer - mechanical art
• Max Bill & Muller-Brockman - Visual Communication

• Paul Rand

• Richard Hollis

• 'Looking closer' books
• Henri de Toulouse-Lautrec

• Alphonse Mucha - Poster for cigarette paper

• British graphic design stays illustrations in early 1900's while Europe starts being more abstract
• British - putting text over realism illustration
• Abstraction starts to take control of fine art - Kandinsky - Bolsheviks - Red wedge

• London underground - started as more geographically correct.

Original

Current

• Graphic design formalises in Bauhaus - 1922 Bauhaus has a logo

• Breaking up composition & negative space

• Piet Zwart - phone book - 1938 - mixing image and text (Dutch)

• Josep Renau (Spanish) - using different new technology - screen printing

• Russia - used for propaganda

• Post war - consumerism
• Paul Rand, 1946
• Saul Bass, 1950's
• IBM - 1970
• 1992 - Keep Britain Tidy - Judy Blame

• Designers start advertising - Ken Garlard 'First things first' manifesto, 1964

http://www.kengarland.co.uk/KG%20published%20writing/first%20things%20first/index.html

• FHK Henrion 'Stop nuclear suicide' poster - 1960

• Seymour Chwast 'end bad breath' poster - 1968 - vietnam war

• 'And babies?' - art workers collection - saying what needs to be said - showing what is going on.

• Hiygnosis, 10CC, Deceptive Bled CD Design - 1977 - Punk

• Jamie Reid, Sex Pistols, 1977
• Peter Saville - Designer for factory records
• Post-modernism
• Neville Brody - The face magazine covers 1980'a
• Carson
• Public Image Limited, album, Cd Design, 1986
• Computer disc, CD packaging, 1986
• Peter Blake, 1984
• Chumbawamba - 1986
• Designers Republic
• Juliam House (For Introl) - digital media to try look like collage

• Packaging becomes the object that exists in its own right instead of just a packet.