Thursday, 15 January 2015

OUGD601 - Evaluation

What skills have you developed through this module and how effectively do you think you have applied them?
The main skill I have developed through this module is my ability to research and learn about what is defined as useful research for a project. While a method research for one project might be extremely useful in that, it does not mean it will necessarily be of same use in another. I think that this module has allowed me to understand the type of research which was necessary to create my essay and final conclusion.

The majority of my research was secondary, looking in books and online primarily, however for the practical element of this project, there was a need for first hand research in getting peoples opinions in the form of a focus group, which helped draw my final conclusion for the entire project. While I have never done this before, and was a bit hesitant, I found it surprisingly easy to do and that people are a lot more forthcoming to participate than originally thought.

I think that my research skills have developed throughout this module as it has been a subject of my choosing and the research has all been relevant to my design practice and interests, meaning I found it all interesting and beneficial to do instead of the doing the research because I had to.

My writing skills have also improved throughout this module as well. While I was initially hesitant and worried about the writing element, once a structure was created, I found that it was very easy to talk about the subject and find the correct source material as, once again, it is a subject I am interested in. I have previously found the writing element to this module tedious and unenjoyable, however writing this essay has proved to be beneficial to my design practice and knowledge about design.

What approaches to/methods of design production have you developed and how have they informed your design development process?
The method of design that I have developed through this module has been creating hand drawn typography. At the beginning of the academic year I had never really done much of it, and while I was interested in the subject, never felt confident enough to create this style of design myself.

In setting myself a brief in OUGD603 to create a piece of hand drawn typography, it gave me the confidence to utilise this skill in this module, which was the original intention from the beginning of the year. I now feel confident in my ability to create a style of hand drawn typography that I am comfortable with and can continue to build upon.

Another method of design production I have found to have helped me is in creating a piece of design around a subject that I am researching. I have found that this makes me more inclined to do better research, because instead of using the research for just an essay or informing a piece of design, creating a publication or document around one specific subject means I must pay close attention and actually take in what I read. This is the case with the typography principles, in which I had to research into for the first chapter of my essay. Because I created a publication in OUGD603 around this subject, I now feel much more confident in the language and terminology used in this subject.

What strengths can you identify in your work and how have/will you capitalise on these?
The main strength in my work is in the practical side. I think that the advertisements I created were visually strong, and the responses I got back really helped cement the synthesis between this and my essay. The use of my own hand drawn typography really put that bit more investment into creating a good design as it would my own drawing skills which would influence the outcome of the poster design. As well as this, working with a subject that I chose kept me interested throughout the whole project.

I think that another strength was in my time management of this project. Writing a large draft between my first and second tutorial really helped me in the overall development of the project. I utilised the tutorials well and got helpful feedback for the writing as well as my practical as it developed with the essay. Having this initial draft done so early on really helped me in the development of the entire project as I did the hardest part early and just had to build on it. It also set me up well for the practical as I could focus primarily on that over the last couple of weeks of the module. Having the written element fully completed allowed me to create a practical piece which worked with it and with having to make many changes, as would happen if edits were made to the essay.

What weaknesses can you identify in your work and how will you address these in the future?
I think the weakness in my work is in the synthesis of the project. While I am confident that there is synthesis, I do wonder if there was a better way to go around getting a synthesis, and if there was a better outcome for me to create which would support this much better.

Identify five things that you will do differently next time and what do you expect to gain from doing these?

  1. Choose a topic immediately that is simple and has a point to it. At the beginning of the project I thought too much into what I wanted to do and instead of looking for one simple question that I wanted to investigate, I had a very general one with many questions underneath. While I was clear in my desire to work in typography, I didn't immediately realise what I wanted to do with it. It would have benefitted me greatly to have properly figured this out initially.
  2. Think about alternative outcomes for the practical side of the brief. Throughout this project I have had one main idea for what the practical would be, and while this is what I did and was successful, I do think that I should have explored other options so that I could make a decision on what would best suit the subject and project, not just go with what I had.
  3. Create something a bit more dynamic. Leading on from the last point, I feel that while my practical outcome created synthesis, I don't feel that it is something that I will ever really use again or show to anyone. I think that in looking at other options, I could have created something that I was proud of and could be used in the future as well as for this module.
  4. I would liked to have done a bit more research before writing the essay so I had a much more focussed approach when it came to the initial stages of this.
  5. I would liked to have stared the practical work a bit earlier so I had more time to create a much more in-depth questionnaire for the focus group, getting more information for each individual poster.


How would you grade yourself in the following areas;
0 - Bad, 5 - Good

Attendance: 5
Punctuality: 5
Motivation: 4
Commitment: 5
Quantity of work: 4
Quality of work: 4

OUGD603 - Practical: Design Boards

Wednesday, 14 January 2015

OUGD601 - Project Rationale


The aim of this project was to discuss and explore the place Typography has in Advertising, past and present.

The development in typographical design has grown exponentially since the creation of the computer, and this has greatly altered the use of type and the written word in all forms of information output, and particularly in Advertising.

The use of type in Advertising has always been important in putting the message across directly and immediately to the audience. The way in which typography is presented affects the entire tone of voice for the Advertisement and for the brand itself.

In more recent years brands have been moving to use hand drawn/ rendered type design to create a personal and more human connection with the consumers. This was shown using McDonald’s as a case study in the written essay.

To see if typography does affect a consumers view of a product and brand, I created a series of promotional posters for one product - McDonald’s’ The Big Mac. The posters are identical in design, but each has its own typeface, following the general classifications discussed in the essay:

  • Blackletter
  • Old Style
  • Transitional
  • Modern
  • Slab Serif
  • Sans Serif
  • Graphic
To come to a conclusion on the subject, an in-depth questionnaire was created and given to a focus group of eight individuals alongside the seven posters. The findings are documented in the Response Booklet. 

OUGD601 - Practical: Final Posters

OUGD601 - Poster Responses Booklet

To conclude this project and bring together both the essay and practical, I decided to create a document which detailed the project rationale, key research areas, how these work towards the practical, the summarised responses to the series of posters, and the final conclusion drawn from these responses. This will be printed and perfect bound for hand in.

PDF:

Tuesday, 13 January 2015

OUGD601 - Links to OUGD603/602

While doing this project, I have had strong links to my practical work in OUGD603, creating two briefs around the subject of typography.

Brief 1: 30 Days - Link

Brief 2: Typography Principles - Link

Self Branding Typeface - Link

OUGD601 - List Of References

Bibliography & Reference List

Books
Ambrose, G. and Harris, P. (2011 [2006]) ‘The Fundamentals of Typography’, 2nd Edition, Switzerland: AVA Publishing SA

Bringhurst, R (2005 [1992]) ‘The Elements of Typographic Style’, 3rd Edition, Canada: Hartley & Marks, Publishers

Carter, R. and Day, B. and Meggs, P. (2012) ‘Typographic Design: Form and Communication’, New Jersey: John Wiley & Sons, Inc., Pg. 38, 112, 114

Crow, D. (2010 [2003]) ‘Visible Signs: An Introduction to Semiotics in the Visual Arts’, 2nd Edition, Switzerland: AVA Publishing SA

Elam, K. (2004) ‘Grid Systems’, New York: Princeton Architectural Press, Pg. 97

Erler, J. (2014) ‘Hello I am Erik. Erik Spiekermann: Typographer, Designer, Entrepreneur’, Berlin: Gestalten, Pg. 24

Garfield, S. (2011 [2010]) ‘Just My Type: A book about fonts’, 2nd Edition, London: Profile Books

Gill, E. (2013 [1931]) ‘An Essay On Typography’, London: Penguin Books,

Heller, S. and Ilic, M. (2012) ‘Stop, Think, Go, Do: How Typography & Graphic Design Influence Behaviour’, Massachusetts: Rockport Publishers, Pg. 47

Heller, S. and Talarico, L. (2011) ‘Typography Sketchbooks’, London: Thames & Hudson

Heller, S. and Thompson, C. (2000) ‘Letterforms Bawdy Bad & Beautiful’, US: Watson-Guptill Publications, Pg. 57, 59, 61

Heller, S. and Vienne, V. (2012) ‘100 Ideas That Changed Graphic Design’, London: Laurence King Publishing Ltd

Hollis, R. (2011 [1994]) ‘Graphic Design, A Concise History’, London: Thames & Hudson

Jury, D. (2006) ‘What Is Typography?’, Switzerland: RotoVision SA

Long, N. and Long, S (2006) ’S book 3: Interviews With Typographers’, London: Art Books International

Lupton, E. (2010 [2004]) ‘Thinking With Type’, 2nd Edition, New York: Princeton Architectural Press, Pg. 13, 15, 54, 132

Marshall, L. and Meachem, L. (2012) ‘How To Use Type’, London: Laurence King Publishing Ltd, Pg. 100, 102, 105

McLeans, R. (2000) ‘How Typography Happens’, New Castle: The British Library

Packard, V. (1991 [1957]) ‘The Hidden Persuaders’, London: Penguin Books

Perry, M. (2007) ‘Hand Job: A Catalog of Type’, New York: Princeton Architectural Press, Pg. 10

Poynor, R. (2007 [2001]) ‘Obey The Giant’, 2nd Edition, London: August Media Ltd.

Poynor, R. (2002) ‘Typographica’, New York: Princeton Architectural Press

Poynor, R. and Booth-Clibborn, E. (2000) ‘Typography Now: The Next Wave’, London: Booth Clibborn

Sandu Publishing Co. Ltd (2013) ‘Branding Typography’, Hong Kong: Sandu Publishing

Shaughnessy, A. (2010) ‘How To Be A Graphic Designer Without Losing Your Soul’, London: Laurence King Publishing

Spiekermann, E. (2014) ‘Stop Stealing Sheep & Find Out How Type Works, 3rd Edition, USA: Adobe Press, Pg. 13, 41, 73, 77

Squire, V. (2006 [2000]) ‘Getting it Right with Type’, London: Laurence King Publishing Ltd

Vignelli, M (2010) ‘The Vignelli Canon’, Switzerland: Lars Müller Publishing, Pg. 16, 30

White, A. (2007) ‘Advertising Design And Typography’, New York: Allworth Press, Pg. 176

Williams, J. (2012) ‘Type Matters’, London: Merrell Publishers Limited, Pg. 35



Web Videos

Carter, M. (2014, March) Matthew Carter: My life in typefaces [video file] Retrieved from 

Carson, D.  (2003, February) David Carson: Design and discovery [video file] Retrieved from http://www.ted.com/talks/david_carson_on_design



Websites

Ancient History Encyclopaedia. 2011. Cuneiform [online] Available at http://www.ancient.eu/cuneiform/ [Accessed on 10 November 2014]

Ancient Scripts. 2012. Sumerian [online] Available at http://www.ancientscripts.com/sumerian.html [Accessed on 10 November 2014]

Business Insider UK, 2014, McDonald's Is Desperate To Change Its Image [online] http://uk.businessinsider.com/mcdonalds-new-approach-with-millennials-2014-12?r=US [Accessed on 17 December 2014]

Canali. 2013. Job Wouters’ interview [online] Available at http://www.canali.com/en/ledizione/200-steps/job-wouters-interview [Accessed on 24 November 2014]

Design.org. 2011. Designer Interview: Hand-Letterer Simon Walker [online] Available at http://design.org/blog/designer-interview-hand-letterer-simon-walker-part-i [Accessed on 24 November 2014]

Design.org. 2011. Designer Interview: Hand-Letterer Simon Walker [online] Available at http://design.org/blog/designer-interview-hand-letterer-simon-walker-part-ii [Accessed on 24 November 2014]

Design Instruct. 2011. The Basics of Typography [online] Available at http://designinstruct.com/tools-basics/the-basics-of-typography/ [Accessed on 2 November 2014]

Design Week, 2014, Marks & Spencer Debut Only M&S Logo [online] http://www.designweek.co.uk/news/marks-and-spencer-debuts-only-ms-logo/3039019.article [Accessed on 2 December 2014]

Emigre Fonts. 2000. Zuzana Licko answers frequently asked questions [online] Available at http://www.emigre.com/Licko2.php [Accessed on 2 November 2014]

Emigre Fonts. 2000. Interview with Zuzana Licko [online] Available at http://www.emigre.com/Licko3.php [Accessed on 2 November 2014]

fonts.com. 2014. Type Classifications [online] Available at http://www.fonts.com/content/learning/fontology/level-1/type-anatomy/type-classifications [Accessed on 2 December 2014]

Fonts In Use. 2012. McDonald’s French Fry Ads [online] Available at http://fontsinuse.com/uses/1614/mcdonald-s-french-fries-ads [Accessed on 9 November 2014]

Frank. 2013. Talking Typography: An Interview with Sean Williams [online] Available at http://www.frank151.com/news/talking-typography-an-interview-with-sean-williams.html [Accessed on 18 November 2014]

Graphic Design History. 2011. Methods of Type Classification [online] Available at http://www.designhistory.org/Type_milestones_pages/TypeClassifications.html [Accessed on 2 December 2014]

idsgn. 2009. Know Your Type: Gotham [online] Available at http://idsgn.org/posts/know-your-type-gotham/ [Accessed on 15 November 2014]

ITV News, 2014, McDonald's to allow customers to customise burgers for first time [online] http://www.itv.com/news/2014-12-10/mcdonalds-to-allow-customers-to-customise-burgers-for-first-time/ [Accessed 17 December 2014]

Luke Ritchie, 2014, McDonald’s McFlurry [online] http://www.lukeritchie.co.za/portfolio/mcdonalds-mcflurry/ [Accessed 2 December 2014]

Marks and Spencer. 2014. Our Heritage [online] http://corporate.marksandspencer.com/aboutus/our-heritage [Accessed on 2 December 2014]

Mark Simonson Studio. 2013. Sons of Typecasting [online] Available at http://www.marksimonson.com/notebook/category/son-of-typecasting [Accessed on 8 November 2014]

Nate Williams. Hand Lettering Interview with Nate Williams [online] Available at http://www.n8w.com/wp/927 [Accessed on 25 November 2014]

Smashing Magazine. 2013. Making Sense of Type Classification (Part 1) [online] Available at http://www.smashingmagazine.com/2013/04/17/making-sense-type-classification-part-1/ [Accessed on 2 December 2014]

Soderhavet. 2014. Global Brand Sweden [online] Available at http://soderhavet.com/en/projects/sweden/ [Accessed on 15 November 2014]

Spyrestudios. 2011. 45 Creative Typography Print Ads [online] Available at http://spyrestudios.com/45-creative-typography-print-ads/ [Accessed on 22 October 2014]

The Great Discontent. 2012. Interview No. 033: Jeff Rodgers [online] Available at https://thegreatdiscontent.com/interview/jeff-rogers [Accessed on 15 November 2014]

The New York Times. 2008. To the Letter Born [online] Available at http://campaignstops.blogs.nytimes.com/2008/04/02/to-the-letter-born/?em&ex=1207454400&en=fc018196e1792388&ei=5087%0A [Accessed on 2 December 2014]

The Sharpie Blog. 2012. Youngjerks’ Dan Cassaro Shows Off His Sharpie Stuff [online] Available at http://blog.sharpie.com/2012/01/youngjerks-dan-cassaro-shows-off-his-sharpie-stuff/ [Accessed on 18 November 2014]

Truth Creative. 2014. Truth Founder, Darren Scott Interview [online] Available at http://www.truth-creative.co.uk/news/19/9/2014/truth-founder-darren-scott-interview [Accessed on 24 November 2014]


What The Helvetica. 2012. Font Fetish Friday: Gotham [online] Available at http://www.whatthehelvetica.com/2012/03/30/font-fetish-fridays-gotham/ [Accessed on 15 November 2014]

Saturday, 10 January 2015

OUGD601 - Practical: Poster Responses Evaluation

Overall I am pleased with the feedback received for the posters. It shows varying views from a variety of people, and shows that everyone has their own individual opinion when it comes to advertisements.

I was a bit concerned that the feedback would either be completely the opposite to my findings in the essay or would be very similar to one another that it didn't give me enough information to compare and contrast for each poster, however the feedback given by all participants has been very useful and individual.


Final Conclusion

It is clear from the feedback that the views of each poster differ, and that people react to the posters in different ways. While some views were shared between a number of the participants, there was not one answer that was unanimous with all participants. This shows that personal opinions and views have an impact on the way in which advertisements are seen. Some people take interest in elements to the design, while others disregard these completely and make decisions based on other factors.

The feedback has shown that the participants reacted negatively to the first four posters, the blackletter and serif typefaces. The reasons given were generally about the fact that these style of typefaces just did not suit the product.

This shows that the viewers have a subconscious association for a product, something which is clear when something as well known as the Big Mac is used as the subject. It is clear that viewers can see when a typeface just does not fit in with the rest of the advertisement, which does put them off.
Another comment to make on association is that a couple of viewers automatically recognised the typeface for being in use somewhere else, for example, the typeface used on Poster #4, Didot, is also used on Vogue. Poster #5 has similar type to that used by Burger King.

Another finding to note is that with posters #2 and #3, these two were nearly identical in typefaces, and feedback reflected the fact that one was essentially ignored next to the other. While both did receive feedback, poster #2 received much more thorough feedback, while the comments made for poster #3 were either a copy or it was disregarded completely. This plays into the idea of the fact that viewers get bored seeing the same thing over and over again, as discussed in the essay.

The feedback also shows that while some posters may be easier to read or put the message across immediately, these are not necessarily the ones which are favourited by the participants. For example, Poster #6 was the easiest poster to read, however the majority of opinions were that the type used was visually overbearing, and is quite corporate in its appearance, lacking character.


The majority of the positive feedback was given to posters #5 and #7. Poster #5 received feedback that the style of font was friendly, but also bold and eye catching. The participants reacted positively to the hand made style of poster #7, and while it did not necessarily come top in all answers, it is the poster which the majority agreed would most likely convince them to purchase the product. It is also the only poster which all participants felt was appropriate for the content. Participants also agreed that it was the friendliest poster due to this hand made style.

Viewers are looking for character and something different in advertisements. This is clear with the reactions to posters #5 and #7. This character is something which differentiates an advertisement and creates a connection with the viewer. The reactions to the posters do show that typography does have an impact on a consumers view of a product, and their want to buy the product. The hand drawn style of poster #7 received the most positive feedback, with the comments made on how friendly it was. This shows that the idea of personalisation through typography is clearly effective and does make a product and brand more approachable. 

Friday, 9 January 2015

OUGD601 - Practical: Poster Responses

For the final part of this project, and to enforce the synthesis between my essay and practical work, I wanted to create an in-depth questionnaire for a few people to do relating to my practical work.

The main aim of this questionnaire is to see if typography really does change a consumers interest in an advertisement, the brand and product.

To make it as unbiased as possible, I felt a discussion on the topic would not be beneficial with those taking part as what I am saying in my essay may influence their decisions when looking at the posters. Giving them the questions and posters with no information seems the most fair way possible to get truly honest and individual answers. It also works the same way in which an advertisement does. Brands come out with new advertisements, and don't discuss the meaning behind these with the consumer to make them understand the angle of it.

As there are seven posters, I wanted to make sure I got a good amount of feedback on each, so had to devise questions taking this into account.

I created the following document with 20 questions, varying in detail. I also added a front page to this so it explained the questionnaire without having to explain the entire concept and creating bias opinions.

Focus Group Questionnaire

Following this, I printed eight copies and each of the posters at A3 scale, numbering them from 1 - 7.

Responses

I then transcribed and collated the information so I could create an informed conclusion.

Summary


Poster 1
Hardest to read because the letters are hard to read. Body copy is too much text in this font.
Illegible.
Angry. Gothic. Mean. Regal. Medieval. Scary
Most unfriendly. Intimidating. Germanic font. Hard to read the type and understand the message. Heavy font.
Least likely to make a consumer buy a product. Look angry. Hard to understand.
Joint most inappropriate typography for content.
‘BIG’ looks like ‘BAB’.


Poster 2
Joint least interesting poster. The typography doesn’t stand out.
Sophisticated.
Classical.
Indifferent.
Stylish.
Old fashioned.
Join most inappropriate typography for content.
Doesn’t have a lot of impact.
Doesn’t support the image well.
Style can be quite alienating.
Too serious for content.
Not bold enough.


Poster 3
Neutral.
Classical.
Indifferent.
Stylish. Classy.
Formal.
Sedate.
Don’t fit the tone of voice of the ads.
Inappropriate for content.
Don’t support the image well.


Poster 4
Least eye catching poster.
Joint least interesting poster. The typeface is too formal and doesn’t suit the product.
Out of place. Doesn’t suit the product. Elegant font.
Classical.
Stylish. Fashionable. Sophisticated serif font.
Feminine.
Elegant.
Body copy is hard to read. Illegible from a distance.
Old fashioned.


Poster 5
Loud and in your face.
Serious. Big and bold.
Friendly.
Manly. Aggressive.
Playful. Cheerful. Loud. Bold.
Puts the message across immediately. Big and bold like a Big Mac. Font goes well with the image. Big impact. Clear.
Thick, defined and clear.
Corporate.
Similar to font McDonald’s have used before.
Reminder of Burger King.


Poster 6
Easiest to read because of simple and clear type.
Boring font.
Loud and in your face.
Corporate.
Unprofessional.
Overbearing.
Cheerful. Playful. Loud.
Heading stands out.
Puts the message across immediately. Overbearing. Type makes the image look bigger.
Clear.
Lacks character.
Not pretentious.


Poster 7
Catches the eye the most because of the hand written type.
Ranks first in order of posters catching the eye.
Most interesting poster. The hand rendered type is unique. Has a homemade feel to it. The effect of a chalkboard is interesting.
Likeable. Creative.
Crafted with care.
Personal. Playful.
Welcoming.
Friendly.
Quiet.
Most friendly because of humanised style. Engaging and appealing. Less in your face and less bold. Handmade and personal touches.
Most likely to make the consumer buy the product. More personal. Friendly. Homemade quality.
Most relatable to McDonalds. Similar aesthetic to what is in use/previous been used. Familiar.
Most likely to be seen as an advertisement now. Trendy. Fits with the brand. A lot of hand drawn type around at the moment. Professional.
Most appropriate typography for the content.
Body copy can be hard to read as a scripted font.
Fits with the brand.

Wednesday, 7 January 2015

OUGD601 - Practical: Poster Development & Finishing

Following the progress made on poster #7, I wanted to refine it as much as possible to make sure I had it, and the poster designs as good as I could get them. 

I printed poster #7 to see how well it printed and worked as a physical copy instead of just on-screen. The immediate concern is on the background and how dark it has printed. This is something that will need to be looked into. Another concern is that at the current state, the heading doesn't look as realistic printed as I had hoped, so this will also need to be sorted.

I tried out a few different opacities for both the heading and the background.


I decided on the following - the background with an opacity of 90%. This makes it slightly lighter so that when it prints it will be clearly a chalkboard and the markings will be clear. I decided on the heading being at an 85% opacity so it sits better against the background and does look a bit more authentic.


Following this I wanted to focus back on the typography itself. While I had initially thought the heading works well on all the posters, I do feel that this hand drawn type poster doesn't quite have the same impact.

I decided on resizing the 'the' and 'mac' so they are smaller, and scaling the 'big' larger, so it had more of an impact on the poster. With the 'the' and 'mac' scaling down, I also decided to invert them back into block shapes for now as they don't need to be quite so subtle now they are smaller.


I then applied this heading hierarchy and size to the other six posters.

Original design:


Changed heading designs:


I think that overall this was a good move and gives the 'big' much more impact and presence on all the posters.

I then got back to work on the hand drawn poster in terms of making it look a bit more realistic. The chalk effect is only on the heading at this point, so I wanted to see how it would work on the rest of the poster. I also was still unsure about the heading itself and the lettering style.

I added the chalk texture to the body copy brackets and experimented with the heading font style.


I decided that the original style was the best one, having the 'the' and 'mac' in outlines. It contrasts well against the 'big' and tag line.

At this point I decided to change the body copy font to the same as the tag line. I like the scripted font much more than the one used above which is all uppercase without any variation. The scripted font has a bit more character I feel and is a bit more casual in appearance, really working with the idea of being home made and personal.

I also added the chalk texture to this body copy and set all elements using this texture to the same opacity of 85% to keep it all consistent.

Final Poster:

Overall I am really pleased with this poster. I was initially quite worried at how it would turn out with the type being hand drawn by myself, so it had to be good otherwise it wouldn't look very professional. I think the adding of the chalk texture really added another dimension to the design and does help in the idea of making it look more like it is hand drawn than edited digitally.

At this point I have decided that I will be printing the posters to an A2 size in height.

Tuesday, 6 January 2015

OUGD601 - Practical: Development of Poster #7 - Hand Drawn Type

In preparation for creating the hand drawn type, I looked over the OUGD603 project that I had done to see what kind of hand drawn style I wanted to go for. I wanted to reflect McDonald's' playful side as well as make it interesting for the viewer to look at.

At this point I have decided that the body copy should be written in a hand drawn type which is already a font. this means that it is consistent and clear in design and I don't have to spent a huge amount of time trying to create a font which works well as body copy, as this would take a long time to do well. I would rather spend the time creating the heading and making this work to the best of its abilities.

OUGD603: 30 Days - Link

From this project I picked out 6 of the designs which I felt were the most successful and which could be used in this brief. While they vary in style, there are similarities across them and I could use a couple of them.


From this I did a couple of initial ideas. I liked the idea of 'the only one.' to be in a scripted font. I wanted the 'the' and 'mac' be in a simple font, with the main focus on the 'big'. I had a couple of different ideas for the style of how this could be. The first is for it to be very simple in block letters, and the second is for it to be a bit more scripted, but still just as bold.

I did a few initial ideas so I could get a feel of what I wanted.


From this I decided that I wanted to have the 'big' in thick block lettering, and the 'the' and 'mac' in something a bit thinner and maybe with a serif.

The style below is what I intend to go with for the 'big'.


Development of the letters:










Happy with the design, I then scanned this into the computer so I could digitally alter it.


I edited the type so it was a bit more symmetrical and clean.


I then added this to the poster, adding a scripted font for the 'the only one.'


While I think this looks good, but the 'big' isn't as prominent as it could be. With this in mind, I inverted the type so it was block letters instead of outlines.


I also tried inverting the 'the' and 'mac' to outlines. This helps make the 'big' more noticeable.


This design is the one I am happiest with. I think the text balances out well and works well with the whole poster overall.

To create a more hand drawn feel to the poster, I thought about the idea of working with the chalkboard background and making it look like the type has been written on in chalk.

I scanned in a piece of paper with white chalk.


I then applied this texture to every element of the heading, and changed the effect to 'screen' so it would work against the background in a more realistic way.


Poster:

I am happy with the current progress of this poster and think that the hand drawn type has worked well, and is bold enough to stand up against the image, and the other six posters.