Today McDonald's brought out a new advertising campaign around the return of the 'McRib' which is around for a limited time of 5 weeks.
Printed Ad:
Web Ad:
As well as these two ads there is a large poster in the same style as the printed ad, situated on bus stops and outdoor advertisements.
While the typography is not hand drawn, it is experimental in the use of 3D effects and the wood style. It shows that something quite simple can be eye catching.
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