Overall I am pleased with the feedback received for the posters. It shows varying views from a variety of people, and shows that everyone has their own individual opinion when it comes to advertisements.
I was a bit concerned that the feedback would either be completely the opposite to my findings in the essay or would be very similar to one another that it didn't give me enough information to compare and contrast for each poster, however the feedback given by all participants has been very useful and individual.
Final Conclusion
It is clear from the feedback that the views of each poster differ, and that people react to the posters in different ways. While some views were shared between a number of the participants, there was not one answer that was unanimous with all participants. This shows that personal opinions and views have an impact on the way in which advertisements are seen. Some people take interest in elements to the design, while others disregard these completely and make decisions based on other factors.
The feedback has shown that the participants reacted negatively to the first four posters, the blackletter and serif typefaces. The reasons given were generally about the fact that these style of typefaces just did not suit the product.
This shows that the viewers have a subconscious association for a product, something which is clear when something as well known as the Big Mac is used as the subject. It is clear that viewers can see when a typeface just does not fit in with the rest of the advertisement, which does put them off.
Another comment to make on association is that a couple of viewers automatically recognised the typeface for being in use somewhere else, for example, the typeface used on Poster #4, Didot, is also used on Vogue. Poster #5 has similar type to that used by Burger King.
Another finding to note is that with posters #2 and #3, these two were nearly identical in typefaces, and feedback reflected the fact that one was essentially ignored next to the other. While both did receive feedback, poster #2 received much more thorough feedback, while the comments made for poster #3 were either a copy or it was disregarded completely. This plays into the idea of the fact that viewers get bored seeing the same thing over and over again, as discussed in the essay.
The feedback also shows that while some posters may be easier to read or put the message across immediately, these are not necessarily the ones which are favourited by the participants. For example, Poster #6 was the easiest poster to read, however the majority of opinions were that the type used was visually overbearing, and is quite corporate in its appearance, lacking character.
I was a bit concerned that the feedback would either be completely the opposite to my findings in the essay or would be very similar to one another that it didn't give me enough information to compare and contrast for each poster, however the feedback given by all participants has been very useful and individual.
Final Conclusion
It is clear from the feedback that the views of each poster differ, and that people react to the posters in different ways. While some views were shared between a number of the participants, there was not one answer that was unanimous with all participants. This shows that personal opinions and views have an impact on the way in which advertisements are seen. Some people take interest in elements to the design, while others disregard these completely and make decisions based on other factors.
The feedback has shown that the participants reacted negatively to the first four posters, the blackletter and serif typefaces. The reasons given were generally about the fact that these style of typefaces just did not suit the product.
This shows that the viewers have a subconscious association for a product, something which is clear when something as well known as the Big Mac is used as the subject. It is clear that viewers can see when a typeface just does not fit in with the rest of the advertisement, which does put them off.
Another comment to make on association is that a couple of viewers automatically recognised the typeface for being in use somewhere else, for example, the typeface used on Poster #4, Didot, is also used on Vogue. Poster #5 has similar type to that used by Burger King.
Another finding to note is that with posters #2 and #3, these two were nearly identical in typefaces, and feedback reflected the fact that one was essentially ignored next to the other. While both did receive feedback, poster #2 received much more thorough feedback, while the comments made for poster #3 were either a copy or it was disregarded completely. This plays into the idea of the fact that viewers get bored seeing the same thing over and over again, as discussed in the essay.
The feedback also shows that while some posters may be easier to read or put the message across immediately, these are not necessarily the ones which are favourited by the participants. For example, Poster #6 was the easiest poster to read, however the majority of opinions were that the type used was visually overbearing, and is quite corporate in its appearance, lacking character.
The majority of the positive feedback was given to posters #5 and #7.
Poster #5 received feedback that the style of font was friendly, but
also bold and eye catching. The participants reacted positively to the hand made style of poster
#7, and while it did not necessarily come top in all answers, it is the
poster which the majority agreed would most likely convince them to
purchase the product. It is also the only poster which all participants
felt was appropriate for the content. Participants also agreed that it
was the friendliest poster due to this hand made style.
Viewers are looking for character and something different in advertisements. This is clear with the reactions to posters #5 and #7. This character is something which differentiates an advertisement and creates a connection with the viewer. The reactions to the posters do show that typography does have an impact on a consumers view of a product, and their want to buy the product. The hand drawn style of poster #7 received the most positive feedback, with the comments made on how friendly it was. This shows that the idea of personalisation through typography is clearly effective and does make a product and brand more approachable.
Viewers are looking for character and something different in advertisements. This is clear with the reactions to posters #5 and #7. This character is something which differentiates an advertisement and creates a connection with the viewer. The reactions to the posters do show that typography does have an impact on a consumers view of a product, and their want to buy the product. The hand drawn style of poster #7 received the most positive feedback, with the comments made on how friendly it was. This shows that the idea of personalisation through typography is clearly effective and does make a product and brand more approachable.
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